The Market Value of Your Home IS NOT:

• What you have in it.
• What you need out of it.
• What it is appraised for.
• What you heard your neighbor’s house sold for.
• What the tax office says it is worth .
• What it is insured for.
• Based on memories and treasurers.
• Based on prices of homes where you are moving.
 

SOLD $$

The True Market Value of Your Home IS:
What a Buyer is Willing to Pay for the Property – TODAY.

• Based on today’s market
• Based on today’s competition.
• Based on today’s financing.
• Based on today’s economic conditions.
• Based on location.
• Based on normal marketing time.
 

As a Seller You Control:                               

    The price you ask                                              

    The condition of the property                            

    Access to the property                                      

 As a Seller You Do Not Control

Market Conditions

 The motivation of your competition

Value

Warning Signs:

• AGENT elimination – if agents are not previewing, or if they preview but do not show it, they are eliminating your property.

• BUYER elimination – if your home is being shown with no results, buyers are finding better properties in your price range.

• In either case, this is an indication that your home is not priced at current market value.

REMEMBER: Price Overcomes All Objections!!!